February 3, 2011 § Leave a comment
If only I was twenty years younger and had a passport. This enlightened British company recognises the value of linguists. Here’s some copy from their recruitment ad from the Linguistlist. Yes a PR frim wants to hire linguists
Quietroom is building a reputation for language expertise – in our world of
advertising, marketing and PR, that means we understand the impact words,
whether spoken or written have on people. Our backgrounds are in the Arts,
so our understanding of words has developed through doing what feels right
and then observing the effects. We’ve been very successful working this way
but we want to understand and learn more. This is an opportunity for you to
train as a copywriter and use your linguistic qualifications in a practical
and commercial environment.
As well as being a good Linguist you also need to be an excellent writer –
or to have the potential to become one.
The words we use affect the way people feel about us. We help large
companies use words to build better customer relationships.
We work with HMRC, HSBC, Prudential, PruHealth, AXA, Which?, HM Treasury,
Halifax, Scottish Widows, The Big Lottery Fund and Starbucks.
We help our clients use words to compete; for market share, for reputation,
for employees, for ownership of ideas, for profit, for new markets.
We teach people to write and also to speak, whether face-to-face or on the
phone. We write marketing copy, and sometimes we make videos. We develop
brand messaging and brand language.
We’re often bought in to shake things up. We help our clients tell better
stories. We help companies talk to their customers when things go wrong.
We breathe life into corporate speak through narrative, metaphor and
resonant language. We overhaul jargon and technical obfuscation. We
simplify things without making them simplistic.
There’s also a rather charming website which include case studies of their work with different types of clients, here they discuss the different kinds of language issues formthe perspective of different kinds of PR goals. Their point of difference is their attention to language, its power and its purpose. I just wish their unique selling point would become more run of the mill! More employment opportunities for the graduates of the BC.
If you are in the UK maybe go and see them. Tell them I sent you.