the Paris of the Manawatu?
February 22, 2009 § 2 Comments
As promised, here is a Part 2 to the exciting investigation into salon naming practices. This time brought to you from Palmerston North.
The same categories were used to examine the 65 hair salons listed in the yellow pages (online edition). Now strictly this is not grounded theory anymore, because that would have entailed Palmy specific categories emerging from the data. But we might just want to make comparisons between the Palmy and Wellington cohort of curlers and colourists.
personal name 14% 26%
location 14% 10.5%
glamour 12% 10.5%
pun 12% 11%
hair 4% 6%
aspirational 3% 6%
other 35% 35.5%
ambiguous 4% 7.5%
getting those numbers lined up was killing me ….
Overall, the results seem quite similar. Shockingly, the pun strategy is exactly as popular in the capital as it is in the regional centre, blowing my own stereotypes/presumptions out of the water. The only clear difference was in the use of personal names, clearly favoured in the bigger city. Without relevant statistical tests we cannot be sure how significant some of the other findings are. More interestingly, and hidden by the statistics are the differences within categories that were favoured to a similar degree. For example, PN location names were usually street specific, whereas Wellington ones were more likely to be names of areas or suburbs. There were few location named salons in central Wellington, but the CBD of Palmerston (don’t laugh Aucklanders and Wellingtonians) had quite a few. In PN, combining the name and the location strategy was also popular in the form of NAME of STREET.
The glamour strategy was slightly different in PN. Instead of a smattering of class images such as Lords and Ladies, Palmerston glamour is strictly continental, and predominantly French by the looks of it – la patrie ‘one’s homeland’ and the superfancy travail d’amour ‘labour of love’!
Most shockingly, however, was the extreme lack of playful orthography in Palmerston North. Only three examples! One of those was outstanding though – phixx. Fantastic! This lack is surprising given that other business types such as retail stores and motels employ this strategy. Perhaps this ‘technique’ is strongly associated with non-hair dressing enterprises in this part of the country.
Well that is probably enough about hairdressers though there could be plenty more to be said. I challenge you to come up with a theory about the different social meanings of hair salon versus hair design as part of the business names.